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She went on to add, If they really want a company where they can sit down with you years later, and be able to discuss the life theyve been able to develop in the company, how theyve been able to grow I really think having experience is key.
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She went on to add And its not easy. Its really hard. And if you love what youre doing, you wont be angry that its hard.
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tips on how to start a fashion label today from Amy Smilovic, the founder of clothing brand Tibi
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tips on how to start a successful fashion label
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Fashion is fickle, trends are in, then theyre out. So how do you build a fashion label and keep it going?
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Hear more of Amy Smilovics interview on this weeks episode of No Limits With Rebecca Jarvis, available onApple PodcastsStitcherGoogle Play MusicSpotifyTuneInand the ABC News app.
Happy New Year what a way to kick it off with full on demolition day! New Tibi store to come at end of the month! tibi leeschwartz palmerschwartzagency woosterstreet
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Its challenging to emerge as a new brand with lasting impact. Smilovic explained to Jarvis that at the end of the day, you have to hustle.
Smilovic told Jarvis that learning the insandouts of the industry, from vendor relationships to the unique qualities of other designers, is crucial to building a distinguishable label. I really encourage people to go out there and learn. Learn whos doing it well, see whos doing it wrong, and what you would do differently, she said.
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Over the last years, Smilovic has grown Tibi into an international business from its early days in Hong Kong to its flagship store in New York. But to get experience, she said you dont need to start your own company. If I were starting a fashion label today, first of all, I would need to have inplace experience, she said. I get that question a lot and I think theres a lot of anxiousness for people. They want to graduate tomorrow and start a company.
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Well, one fashion insider has come up with five ways to successfully build a fashion label. Amy Smilovic is the founder of the international fashion label Tibi. Her company has survived over two decades and made its mark on multiple continents. On an episode of ABC Radios No Limits with Rebecca Jarvis, Smilovic shared five key tips for building a fashion line today.
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A right brainleft brain mix is essential to succeed longterm in the fashion industry, Smilovic claimed. She recalled designing jackets and dresses early on that might have looked good, but because she didnt have a technical designer, at the time, the clothes wouldnt fit whoever was wearing them. I would balance out my weaknesses, she said. So if you know that you are great with numbers and can really e in there deep, then I would have some creative, throbbing left brain around me, and vice versa.
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She has seen the fashion industry transform from one year to the next its digital disruption. Although ecommerce has reinvented the way consumers shop, the Tibi founder believes that relationships with department stores remain essential. I think those relationships are incredibly important, she explained. I think that it is a real misguided notion for a lot of people that you can go straight, direct to [the] consumer that you will turn on that ecommerce light and build it and they will come. They will not come.
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